Solutions-minded marketing leader with end-to-end ownership of brand, digital, and sales enablement
I have operated as an entire marketing department, delivering catalogs, trade show GTM, digital campaigns, eCommerce, and compliance programs that would typically require a cross-functional team. Recognized for balancing strategic planning with hands-on production, I’ve built scalable systems, streamlined vendor workflows, and directly enabled sales growth across North America.
Projects
Scaling Product Familiarity with Video
A bi-annual walkthrough video that gives retail partners and reps an on-demand product recap. From scripting to editing, I manage the full production solo, delivering a comprehensive video within 7 days of market. These walkthroughs drive engagement, boost product familiarity, and are widely used by reps to follow up and close deals.
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A GTM Strategy to Drive Upsell Limited Releases
From strategic positioning to studio-filmed walkthroughs and retail enablement tools, the launch equipped our sales team and partners with everything needed to confidently introduce the collection. The result; growing interest and a scalable framework for future releases.
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Cutting Costs and Complexity: A Custom Odoo Locator
Replaced a manual, third-party retailer locator with a fully integrated, custom-built tool inside our Odoo ERP system. I led the end-to-end development—streamlining data management, improving user experience with APIs, and eliminating the need for multi-person workflows.
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Driving Custom Orders with a Strategic Catalog Overhaul
Each year, I lead the creation of Luonto’s annual product catalogs—our most critical sales and education tool—timed with the High Point Fall Market. I manage the full lifecycle, from customer feedback collection to design, layout, and in-person sales training.
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